Billionaire Block Gurgaon: Branded Residences at Sector 111, Dwarka Expressway
Billionaire Block Gurgaon is a 170-acre precinct inside M3M’s 250-acre Smart City Delhi Airport township in Sector 111, Dwarka Expressway, built exclusively for globally branded residences. It currently houses M3M Elie Saab Residences starting from ₹12 crore, M3M Jacob & Co Residences starting from ₹25 crore, and M3M Aston Martin Residences, with more international brand collaborations planned for the same enclave. Possession across these towers is currently projected around 2030 to 2032. If you are considering one of these addresses, here is what the sales brochures will not walk you through.
What Exactly Is Billionaire’s Block, And Why Sector 111 Specifically?
Sector 111 sits at a genuinely unusual spot on the map, literally the first sector you hit entering Gurgaon from Delhi via the Dwarka Expressway. That 0-km positioning is not a marketing phrase, it is a real locational fact that puts residents 5 to 10 minutes from IGI Airport and the Yashobhoomi Convention Centre, and it is the single biggest reason M3M chose this exact patch of land to attempt something no other Indian developer has tried at this scale.
The idea itself borrows directly from a global playbook. New York has Billionaire’s Row along 57th Street. Dubai has its branded skyline along Sheikh Zayed Road. M3M is attempting to replicate that same concentration of global luxury brands, not spread across a city, but stacked inside one 170-acre precinct, with a stated ambition of housing seven international super-brand collaborations within this single enclave.
In our conversations with clients evaluating this address over the past year, the appeal is rarely just the apartment. It is the idea of owning inside India’s first deliberate attempt at a globally recognised luxury postcode, the kind of address that, in Manhattan or Dubai, has historically held its premium even through broader market corrections.
What Are You Actually Buying, Elie Saab, Jacob & Co, Or Aston Martin?
This is where most existing content blurs three very different products together under one glamorous umbrella term. They are not interchangeable, and treating them that way is how buyers end up disappointed at the negotiation table.
M3M Elie Saab Residences is the first branded tower to actually launch in this precinct, and it remains the more accessible entry point at roughly ₹12 crore onward. Homes run 4,205 to 4,655 sq ft in a 4 BHK plus utility configuration, with 12-foot ceilings, private lift lobbies, wraparound decks, and interiors curated by the couture house itself. Only 300 units exist across the project, which is the scarcity argument the sales team will lead with, and for once, it happens to be true rather than exaggerated.
M3M Jacob & Co Residences sits a tier above, priced from roughly ₹25 crore, in 4.5 and 5.5 BHK configurations spanning 6,500 to 7,500 sq ft, inside a single G+30 tower. The brand partnership here leans on Jacob & Co’s identity as a New York watchmaker known for mechanical precision, which shows up in the project’s marketing language around engineering and craftsmanship rather than fashion.
M3M Aston Martin Residences is positioned as the enclave’s most exclusive address yet, drawing on the British marque’s automotive design language. As of now, pricing and configuration details are still being finalised, so treat any number quoted verbally by a sales desk with caution until it appears in an official price list filed with HARERA.
The honest advice we give clients here: decide first whether you are buying into a fashion-led aesthetic, an engineering-led one, or an automotive-led one, because the brand you choose will shape the interior language of your home for the next few decades, far more than any floor plan variation between them.
Is A Branded Residence In Gurgaon Actually Worth The Premium?
This is the question every serious buyer should ask before falling for the glamour of a designer name, and it deserves a straight answer, not a sales pitch.
Globally, branded residences have consistently commanded a premium of 20 to 30 percent over comparable unbranded luxury inventory in the same micro-market, and that premium tends to hold up better during downturns because the brand itself, not just the developer, is protecting its global reputation by maintaining standards. That logic is sound, provided a few specific things are true, and this is the part most existing blogs on this topic skip entirely.
- Check who actually manages the property day to day. A brand collaboration on interiors is not the same as the brand operating your building. Ask specifically whether Elie Saab, Jacob & Co, or Aston Martin has any ongoing operational or service-standard involvement post-handover, or whether their role ends at design and licensing.
- Ask about the licensing agreement’s duration. Branded residence deals internationally are typically structured for a fixed term, often 10 to 15 years, after which the brand association can lapse or renew on new terms. This detail rarely appears in a brochure, and it directly affects long-term resale value.
- Understand what you are actually reselling. A decade from now, a buyer in the resale market is paying for the address, the build quality, and the brand’s continued relevance, not necessarily for a fresh licensing deal. Buyers with a genuine long-term hold horizon tend to do far better here than those hoping to flip within two or three years.
None of this means the premium is unjustified. It means the premium needs to be evaluated with the same rigour you would apply to any ten-crore-plus decision, not on the strength of a couture name alone.
What Should A Serious Buyer Verify Before Booking Here?
Given the scale of capital involved and the fact that possession sits several years out, this is precisely the stage where diligence protects you far more than enthusiasm does.
- Confirm current HRERA registration and status directly on haryanarera.gov.in for whichever specific tower you are considering, since registration status, promised timelines, and any project amendments are all publicly filed and independently verifiable.
- Get the fully loaded cost sheet, not the quoted base rate. At this price band, preferential location charges, club membership, and brand licensing fees can meaningfully shift the final number away from the headline figure used in marketing.
- Ask for the payment plan structure in writing. Options like 30:40:30 or possession-linked plans are commonly offered during launch phases, and the difference between them affects your cash flow far more than most buyers initially account for.
- Treat the 2030 to 2032 possession window as a planning assumption, not a guarantee. Projects of this scale and ambition, especially ones layering in international brand coordination, carry more execution complexity than a standard residential launch, and buyers should structure their finances assuming some timeline flexibility.
We have sat across the table from clients who fell in love with a sample apartment before asking a single one of these questions. The ones who came back a second time, after we walked them through this checklist, negotiated meaningfully better terms than the ones who booked on the first visit.
Who Is This Address Actually Built For?
Not everyone with the capital should buy here, and being honest about that is part of doing this job properly. This address is built for HNIs, UHNWIs, NRIs, family offices, and global business leaders who want a single, unmistakable Delhi NCR address, value privacy and low density over sheer square footage, and are comfortable holding an asset through a multi-year construction cycle rather than seeking quick liquidity.
If your priority is maximum built-up area per rupee spent, or a shorter holding period, other addresses on Dwarka Expressway or Golf Course Road will likely serve you better. Billionaire’s Block is a decision about identity and long-term positioning as much as it is about square footage, and it should be evaluated on those terms from the start.
Get An Honest Read Before You Commit Crores
A brochure will always tell you this is India’s answer to Billionaire’s Row. What it will not tell you is which of the three current towers actually fits your budget and brand preference, what the real fully loaded cost looks like once every charge is added, or how this address stacks up against other ultra-luxury options across Gurgaon and Noida for your specific goals.
Silverdome Realtors is a luxury real estate consultancy working across Gurgaon, Noida, and Dubai, with direct experience advising HNI and NRI clients on branded residences and ultra-luxury addresses exactly like this one. We will walk you through verified pricing, current RERA status, and an honest comparison before you sign anything.
- Call or WhatsApp: +91 9773553393
- Email: enquiries@silverdomerealtors.com
